![]() ![]() ![]() The original Helvetica was invented in 1957 by two Swiss designers who dubbed their typeface Neue Haas Grotesk. “It offers beautifully drawn alternates to some of Helvetica’s most awkward moments, giving it a surprisingly, thrillingly contemporary character.” “Helvetica Now is the tummy-tuck, facelift, and lip filler we’ve been wanting, but were too afraid to ask for,” graphic designer Abbott Miller, a partner at design consultancy Pentagram, said in a statement. Companies will need to buy the license to the new Helvetica, but the font’s creators are hopeful that everyone will be making the switch in due time. There’s a Micro version for small screens, a Display version for larger type sizes, and a Text version that makes use of white space to offset visually “demanding” designs. Issues related to kerning, punctuation sizes, and scrunched characters are all common gripes with the old version.īy contrast, Helvetica Now comes in three versions to suit different needs. ![]() While Helvetica is still ubiquitous, several major companies-including Google, Apple, IBM, and Netflix-have dropped the typeface for branding purposes in recent years. ![]()
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